There are many business owners, including those who own a fitness business, that have started digital marketing campaigns, but who feel they are not getting the results they were hoping for. One of the reasons suggested for this by the digital marketing specialists is that the written content or ‘copy’ as it is more accurately called, may not be converting in the way that it should.
Part of this goes to the principle that every page on your website should be converting visitors by encouraging them to take some kind of action. These ‘calls to action’ can include making a telephone call to the business, entering their email, filling out a survey, or completing a form on the contact page so that someone can call them back. The ultimate call to action is ‘Buy’ where the visitor actually makes a purchase and enters their credit card details.
Not every website has a purchase as the main call to action given that not every type of business is suited to that. For example, professionals such as lawyers, accountants, dentists, and in this case, fitness experts who all consult with their clients, are unlikely to have a ‘Buy Now’ button on their website, given that each client’s needs will be different.
Nevertheless, their websites, need to have some means of converting a visitor so they get closer to becoming a paying client or customer, and the means by which that is achieved is what is written on each page of the website. If the website has been professionally built the text is likely to have been written by one or more copywriters, who have the writing skills to create copy that converts.